NITBeeCo | How to Choose Colors for Your Brand Identity
27 Jan 2020
How to Choose Colors for Your Brand Identity

A set of tips to help you choose colors for your brand identity:

A strong visual brand identity is a powerful force. In a crowded marketplace, it can help you stand out, communicate who you are, and—ultimately—entice people to form a connection with you.

Color, of course, is a significant part of that visual identity. But choosing the right colors for your brand shouldn’t be done arbitrarily. Here, we’ll break down everything you need to know about branding through color and offer our best tips to help you create the perfect palette.

1- Differentiation

Because color is inherently appealing, it is an easy way to draw attention and — more importantly — differentiate yourself from your competitors,And their decision in dealing with the public’s awareness of the product / service .

2- Emotional Response

Color is particularly powerful because of its ability to elicit emotional responses and influence people’s moods. If you want to cultivate a particular emotion or reinforce your brand value, color is an effective way to do it.

3- Comprehension & Engagement

Your brain is prewired to process visual content faster than text. Hence, visuals are particularly effective when you want to communicate nonverbally. When you use elements like color in your design, you can make things easier to understand. Whether you highlight notable information in an infographic or use color in a data visualization, you can make it easier to engage with and synthesize content, helping people understand (and recall) information more easily.  

What to Know Before You Choose Your Brand Identity Colors

Having helped many brands craft their visual identities, we’ve found that finding the right colors doesn’t start with picking palettes. You need to think about your overall brand goals, what you’re trying to communicate, and how you can use color to do so. 

Consider Your Personality

Color is highly subjective, but it absolutely elicits an emotion. What do you want to say about yourself? Bright, bold colors are expected if you’re playful and fun. Muted tones will lend an air of seriousness and sophistication. 

- Think of Your Emotional Benefits

What product or service do you sell? What feeling do you provide? Happy and light? Serious and professional? Consider how you can cultivate that feeling through color. 

What to Do Once You’ve Chosen Your Colors:

Now that you have your brand palette selected, you need to make sure it’s applied consistently. You should also make sure your colors fit seamlessly into your overall visual identity, as everything from your logo to iconography should work well together.







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