Because color is inherently appealing, it is an easy way to draw attention and — more importantly — differentiate yourself from your competitors,And their decision in dealing with the public’s awareness of the product / service .
2- Emotional Response
Color is particularly powerful because of its ability to elicit emotional responses and influence people’s moods. If you want to cultivate a particular emotion or reinforce your brand value, color is an effective way to do it.
3- Comprehension & Engagement
to engage with and synthesize content, helping people understand (and recall) information more easily.
What to Know Before You Choose Your Brand Identity Colors
Having helped many brands craft their visual identities, we’ve found that finding the right colors doesn’t start with picking palettes. You need to think about your overall brand goals, what you’re trying to communicate, and how you can use color to do so.
- Consider Your Personality
Color is highly subjective, but it absolutely elicits an emotion. What do you want to say about yourself? Bright, bold colors are expected if you’re playful and fun. Muted tones will lend an air of seriousness and sophistication.
- Think of Your Emotional Benefits
What product or service do you sell? What feeling do you provide? Happy and light? Serious and professional? Consider how you can cultivate that feeling through color.